Startups

Cohort Analysis vs. A/B Testing. How To Choose The Right One.
Cohort Analysis EdTech Startup

Cohort Analysis vs. A/B Testing. How To Choose The Right One.

Introduction In the realm of digital marketing, A/B testing has emerged as a very popular technique for both product and marketing optimization. As marketers have more methodologies at their fingertips to analyse data, the main goal of this blog post is helping growth marketers answer the following question: When should we opt for A/B Testing,…

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3 Easy Ways to Calculate and Forecast Customer Retention

3 Easy Ways to Calculate and Forecast Customer Retention

Introduction In the dynamic world of startups, while acquiring new customers might seem like the ultimate goal, there's an equally vital metric that often doesn't get the spotlight it deserves: Retention. Retention gauges a startup's ability to maintain its customer base over time. High retention rates are indicative of satisfied customers, long term growth, and…

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Unassigned Traffic in Google Analytics: 4 Ways To Fix It

Unassigned Traffic in Google Analytics: 4 Ways To Fix It

Introduction As you know, we’ve had to say goodbye to our Universal Analytics (UA) starting from the first of July 2023 and migrate to the new Google Analytics 4. While it promises a plethora of advanced features, it's no secret that GA4 can be a steep learning curve, even for seasoned marketing professionals. Indeed, GA4 has…

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How to Boost Retention Rate in EdTech. 6 Tactics
Boost Retention tactics EdTech Startups

How to Boost Retention Rate in EdTech. 6 Tactics

The popularity of online learning has been steadily increasing in recent years, and the COVID-19 pandemic has further emphasized its importance. According to research conducted by HolonIQ, investment in the EdTech industry in Europe has increased from €152 million in 2010 to €2.72 billion in 2020, representing a 17.9x growth over the decade (HolonIQ, 2022).…

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EdTech Email Marketing: 34 Subject Lines Ideas.

Email marketing is a crucial aspect of running successful EdTech startups. While there are multiple marketing channels available, email marketing in EdTech is one of the most effective and can be used both independently and in combination with other media channels. Many EdTech startups primarily acquire customers by offering free trials, and then rely on…

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How To Run Effective A/B Testing For Startups

Business research argues that experimentation should be the organizing principle for entrepreneurial strategy. Indeed there is scientific evidence that experimentation leads to organizational learning, which drives improvements in firm performance (Koning, Hasan, & Chatterji, 2021). The reason why I decided to write this blog post is that A/B testing has become so popular in online…

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Top 21 Growth Marketing Tools Organized By Funnel Stage
Best Growth Marketing Tools

Top 21 Growth Marketing Tools Organized By Funnel Stage

Are you looking for the right growth hacking tools to scale your startup? If so, you are in the right place. :) While there are tons of great growth marketing tools out there aiming to measure and automate your activities, choosing the best ones involves a lot of challenges and considerations. In this blog post,…

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3 Best A/B Testing Tools For Startups in 2022
Best A/B Testing Tools Nico Rubino

3 Best A/B Testing Tools For Startups in 2022

Uncertainty is endemic to the entrepreneurial process. Global trends that emerged mainly during and after Covid-19 reshaped the advertising industry (McKinsey, 2021, October). In this unprecedented moment, where new customer behaviour has emerged, marketing leaders do not have all the answers to make rapid decisions. In addition, prior strategies based on third-party data must be…

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