Performance

Affiliate Marketing

7 PPC Excel Formulas Used in the Advertising Industry

Every minute of your life is gold. If you came till here means, as a Growth Marking Manager or PPC Specialist, you are looking for productivity tips to make your account management more efficient. Otherwise, in case you are interviewing for a PPC position, you might be asked to perform pay-per-click work samples and Excel…

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Blog Nicola Rubino

8 Tips To Write Better Copy

  Startups, digital agencies or companies communicate with a number of stakeholders in a wide range of ways. Indeed, organizations are made up of people, and those people have relationships continuously with other people, such as customers, employees or investors. After all, marketing can be defined as "the activity and processes for creating, communicating, delivering…

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Affiliate Marketing

What is Affiliate Marketing? Explained In 100 Words.

  Are you wondering "What is Affiliate Marketing?" If so, you are in the right place! ?   Affiliate Marketing is the process through which a person (affiliate) promote other brand’s products earning a commission if other users actually end up buying the item promoted by the affiliate. This is a type of performance-based marketing…

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Nico Rubino Facebook Ads

How to Structure Facebook Ad Campaigns

  Running successfull campaigns on Facebook might be complex, especially for beginners. Competition in the auction is on the rise and players in the industry are more savvy compared to a few years ago. As a consequence the CPM or CPC may increase getting harder to reach profitable results in some countries and industries. Higher…

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