I have experience with Marketing Mix Modeling (MMM) to perform marketing analysis and predict future growth for B2C startups.
With the aim to help B2C startups achieve sustainable growth through econometrics model, my MMM process involves three steps: 1) data preparation; 2) modeling; 3) analysis & action.
Importing & Cleaning data sets
Select MMM Model technique
Interpret the result & Maintain the model
Elevate your B2C startup with Marketing Mix Modeling (MMM) for streamlined media budget optimization across diverse marketing channels. Utilize MMM’s simulation capabilities to predict ROI shifts, enabling informed decisions in a privacy-world on media spend adjustments.
Introduction In the rapidly evolving landscape of marketing, staying updated with the latest terms and concepts is not just an advantage; it's a necessity. From AI, data science, growth marketing…
Introduction for B2C Startups As a Growth Marketing professional, this guide aims to illustrate what Marketing Mix Modeling entails, why it holds significance for startups, and it how works. Our…
This Blog Post Covers IntroductionWhat is Adstock in advertising?How to measure Adstock?A Practical Calculation in ExcelConclusionBibliography Introduction In this blog post, we dive into the fascinating and useful concept of…
Introduction In today's data-driven world, marketing analytics plays a pivotal role in understanding consumer behaviour and driving predictive marketing marketing strategies. Among the myriad of data analysis techniques, the Z-Score…
This blog post covers: Generating pivot tables from a CSV file Renaming columns in pivot tables Visualizing pivot tables with Matplotlib Introduction In this blog post, we'll explore…
Are you a Growth Marketer seeking a practical guide on data manipulation using pandas? This blog post will walk you through the process of data preparation and cleaning a sales…
Overview In this blog post you will learn the steps required to import CSV files in pandas library using Jupyter notebook. We will also explore what the most popular…
I directed a postgraduate programme in innovation at University College Cork that Nico attended. He demonstrated an outstanding ability to work creatively, both individually and collaboratively, through applying leading-edge design thinking tools and evaluation techniques. During the programme, he designed an experimentation platform that brings a fresh perspective to the work of growth marketers.
I asked Nico to design a new growth framework to increase leads and revenue for our SaaS. Also, he delivered training on Pay-Per-Click which was very useful.
Nico particularly excelled on the performance marketing optimisation side where he had clear, actionable suggestions on running new experiments to lower the CPA and his experience in the field clearly became apparent.
Nico is very harmonious to work with. He achieved great performance by providing outstanding results advising Facebook advertisers on tactics and strategies.
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