Whether you’re launching your personal blog or structuring a more professional website in WordPress, you might look for guidance to get helpful tips to create a new XML Sitemap for SEO. After having published your website, you will want to make sure that the site will be properly crawled and indexed by search engines. To…
read moreStartups, digital agencies or companies communicate with a number of stakeholders in a wide range of ways. Indeed, organizations are made up of people, and those people have relationships continuously with other people, such as customers, employees or investors. After all, marketing can be defined as "the activity and processes for creating, communicating, delivering offerings…
read moreIf you’re a beginner marketer or founder, you’ve probably heard about the concept of brand positioning. If you're eager to learn more about this topic, this new blog post aims to help people like you answer shorty the following question "What is Brand positioning"? The concept of Brand Positioning comes from a book published in…
read moreAre you wondering "What is Affiliate Marketing?" If so, you are in the right place! Affiliate Marketing is the process through which a person (affiliate) promotes another brand’s products earning a commission if other users actually end up buying the item promoted by the affiliate. This is a type of performance-based marketing where affiliates get…
read moreWhether you’re a bootstrapped startup or a venture-backed company, as you grow, you might be asking yourself if there are ways to minimize marketing expenses and optimize your runway. One of the biggest challenges companies face is the marketing process in terms of strategy and acquisition of new customers. After all, the official cause of…
read moreRunning successful campaigns on Facebook might be complex, especially for beginners. Competition in the auction is on the rise and players in the industry are more savvy compared to a few years ago. As a consequence, the CPM or CPC may increase getting harder to reach profitable results in some countries and industries. A higher…
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