Hi, I am Nico
👋 I’m Italian, trilingual speaker and living in Ireland but due to the internet, we have no boundaries!
My Story
My journey started 37 years ago. It is a story of how I managed to move to 4 foreign countries to make my dreams a reality. Growth marketing and innovation are more than a job to me; it is my passion.
What do I do in my free time?
Matera (Italy) is my home town and here I spent the best days of my childhood. Currently, it is one of the most visited cities in Europe. In my spare time, I enjoy walking with tourists in the old neighbourhood (Sassi di Matera). I am also an avid reader of historical romance, management and productivity books. I love colours, psychology, arts and photography. I adore making dinner together with old friends and relatives.
I love building authentic long term relationships with my clients.
My passion for online marketing sparked during my University internship at Bacardi Ltd. 10 years ago. I then worked at Google, Accenture, 3 different media agencies and B2C startups in Dublin, Barcelona and London. In 2020 I decided to set up my own freelancing business, which has led me to an exciting journey.
Working for top brands I comprehended the values of excellence and the culture of growth. I then realised we can do inspiring things in our life by pushing our boundaries, and by making daily actions able to change our future.
What some of my past employers loved about me
Dr. P. O’Reilly
I directed a postgraduate programme in innovation at University College Cork that Nico attended. He demonstrated an outstanding ability to work creatively, both individually and collaboratively, through applying leading-edge design thinking tools and evaluation techniques. During the programme, he designed an experimentation platform that brings a fresh perspective to the work of growth marketers.
C. Gangadeen
I asked Nico to design a new growth framework to increase leads and revenue for our SaaS. Also, he delivered training on Pay-Per-Click which was very useful.Â
M. Teichert
Nico particularly excelled on the performance marketing optimisation side where he had clear, actionable suggestions on running new experiments to lower the CPA and his experience in the field clearly became apparent.
F. Palumbo
Nico is very harmonious to work with. He achieved great performance by providing outstanding results advising Facebook advertisers on tactics and strategies.
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