I help startups build
better growth.
This is Nico Rubino: 10+ years of experience in Growth Marketing & Startups.
About me
Past experience at Bacardi, Google, Facebook across countries.
100% focused on building data-driven sustainable growth for startups.
Using data to generate better hypotheses and validate them with A/B testing.
Qualitative + Quantitave data. I use a Design Thinking approach to explore the hidden needs of users.
Quality of Data
Expert in eCommerce and Mobile apps. I am an Adjust Mobile App advanced partner.
Verticals
I do what I love
Sustainable and scalable, AARRR, framework.
Finding new customers or increasing their retention rate (LTV)
A data-driven approach to scale startups
Achieving high performance and fueling high growth through experiments on new ideas. With effective OMTM and measurements to achieve better results.
Experience in MySQL and Javascript for Performance Marketing gained in marketing agencies.
AARRR Framework
Paid Social, PPC/SEM
I leverage creative design through the use of automation tools to create integrated campaigns for target audiences. I have strong experience with Google Shopping Campaigns, Paid Search and Instagram Ads.
Google Analytics, Tag Manager and Amplitude.
Google Analytics gives me the tools I need to better understand your customers analysing, for example, performance like: Revenue by sessions, Time spent on the website, AOV, Cohort analysis.
Past Clients
I helped top brands developing unique experience
Top 3 soft skills as a trait of my personality
01. Communication
Good communication skills are key to success in life, work and relationships. Successful teams are able to communicate with each other effectively.
02. Critical thinking
Critical thinking is the ability to think clearly and rationally, understanding the logical connection between ideas, really appreciated for startups.
03. Trust
I believe in trust as a positive attitude and a strong work ethic. This skill is gained over time by working hard and making things right.
Satisfied Brands
Since 2008 I have been working in Marketing managing clients on performance and branding marketing.
Countries I Worked
I worked in Turkey, Italy, Spain, Ireland and England. Also, I managed global campaigns in Canada, the US, Germany and Australia.
Paid Media Budget
I have managed a considerable paid media budget across Paid Social and SEM.
Happy Startups
I have been working successfully for startups as Head of Marketing in the gaming, tourism and HR technical recruitment.
Nico Rubino: Growth Marketer
I helped startups and scaleups increase their traffic and revenue through iterative full growth marketing strategies.