Introduction In today's data-driven world, marketing analytics plays a pivotal role in understanding consumer behaviour and driving predictive marketing marketing strategies. Among the myriad of data analysis techniques, the Z-Score method has emerged as a powerful tool for marketers seeking to gain deeper insights into their customer data for startups and efficiently segment their target…
read moreThis blog post covers: Generating pivot tables from a CSV file Renaming columns in pivot tables Visualizing pivot tables with Matplotlib Introduction In this blog post, we'll explore how to build and manipulate marketing pivot tables using pandas in Python and discover how to incorporate plotting libraries for diverse visualizations. As a data…
read moreAre you a Growth Marketer seeking a practical guide on data manipulation using pandas? This blog post will walk you through the process of data preparation and cleaning a sales marketing CSV file in pandas. As a marketer, it is crucial to perform data transformations before conducting analysis, such as adding, removing, or reordering columns,…
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