Introduction In today's data-driven world, marketing analytics plays a pivotal role in understanding consumer behaviour and driving predictive marketing marketing strategies. Among the myriad of data analysis techniques, the Z-Score method has emerged as a powerful tool for marketers seeking to gain deeper insights into their customer data for startups and efficiently segment their target…
read moreAre you a Growth Marketer seeking a practical guide on data manipulation using pandas? This blog post will walk you through the process of data preparation and cleaning a sales marketing CSV file in pandas. As a marketer, it is crucial to perform data transformations before conducting analysis, such as adding, removing, or reordering columns,…
read moreOverview In this blog post you will learn the steps required to import CSV files in pandas library using Jupyter notebook. We will also explore what the most popular data types are. Data Sources Type Explained to Growth Marketers You might wonder, why would you need to import CSV files in pandas? Each team…
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