A/B Testing

Cohort Analysis vs. A/B Testing. How To Choose The Right One.
Cohort Analysis EdTech Startup

Cohort Analysis vs. A/B Testing. How To Choose The Right One.
Nicola Rubino
0

Introduction In the realm of digital marketing, A/B testing has emerged as a very popular technique for both product and marketing optimization. As marketers have more methodologies at their fingertips to analyse data, the main goal of this blog post is helping growth marketers answer the following question: When should we opt for A/B Testing,…

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Growth Marketing
2560 1707 Nicola Rubino

How To Run Effective A/B Testing For Startups
Nicola Rubino
0

Business research argues that experimentation should be the organizing principle for entrepreneurial strategy. Indeed there is scientific evidence that experimentation leads to organizational learning, which drives improvements in firm performance (Koning, Hasan, & Chatterji, 2021). The reason why I decided to write this blog post is that A/B testing has become so popular in online…

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A/B Testing
2560 1703 Nicola Rubino
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