Introduction In the realm of digital marketing, A/B testing has emerged as a very popular technique for both product and marketing optimization. As marketers have more methodologies at their fingertips to analyse data, the main goal of this blog post is helping growth marketers answer the following question: When should we opt for A/B Testing,…
read moreIntroduction In the dynamic world of startups, while acquiring new customers might seem like the ultimate goal, there's an equally vital metric that often doesn't get the spotlight it deserves: Retention. Retention gauges a startup's ability to maintain its customer base over time. High retention rates are indicative of satisfied customers, long term growth, and…
read moreIntroduction As you know, we’ve had to say goodbye to our Universal Analytics (UA) starting from the first of July 2023 and migrate to the new Google Analytics 4. While it promises a plethora of advanced features, it's no secret that GA4 can be a steep learning curve, even for seasoned marketing professionals. Indeed, GA4 has…
read moreThe popularity of online learning has been steadily increasing in recent years, and the COVID-19 pandemic has further emphasized its importance. According to research conducted by HolonIQ, investment in the EdTech industry in Europe has increased from €152 million in 2010 to €2.72 billion in 2020, representing a 17.9x growth over the decade (HolonIQ, 2022).…
read moreEmail marketing is a crucial aspect of running successful EdTech startups. While there are multiple marketing channels available, email marketing in EdTech is one of the most effective and can be used both independently and in combination with other media channels. Many EdTech startups primarily acquire customers by offering free trials, and then rely on…
read moreAre you looking for the right growth hacking tools to scale your startup? If so, you are in the right place. :) While there are tons of great growth marketing tools out there aiming to measure and automate your activities, choosing the best ones involves a lot of challenges and considerations. In this blog post,…
read moreIt is widely known that a significant proportion of startups fail.Also, research carried out by
read moreAre you a Growth Marketer or a Startup founder? Are you eager to learn more about how to include Influencer Marketing in your growth marketing strategy? This blog post shows the difference between macro and micro-influencer and how the latter may help your startup grow. Popular Influencer Categories Influencer marketing has become a popular and effective method…
read moreStartups, digital agencies or companies communicate with a number of stakeholders in a wide range of ways. Indeed, organizations are made up of people, and those people have relationships continuously with other people, such as customers, employees or investors. After all, marketing can be defined as "the activity and processes for creating, communicating, delivering offerings…
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