Monthly Archives :

August 2023

3 Easy Ways to Calculate and Forecast Customer Retention

3 Easy Ways to Calculate and Forecast Customer Retention

Introduction In the dynamic world of startups, while acquiring new customers might seem like the ultimate goal, there's an equally vital metric that often doesn't get the spotlight it deserves: Retention. Retention gauges a startup's ability to maintain its customer base over time. High retention rates are indicative of satisfied customers, long term growth, and…

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Unassigned Traffic in Google Analytics: 4 Ways To Fix It

Unassigned Traffic in Google Analytics: 4 Ways To Fix It

Introduction As you know, we’ve had to say goodbye to our Universal Analytics (UA) starting from the first of July 2023 and migrate to the new Google Analytics 4. While it promises a plethora of advanced features, it's no secret that GA4 can be a steep learning curve, even for seasoned marketing professionals. Indeed, GA4 has…

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1302 732 Nicola Rubino