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January 2023

EdTech Email Marketing: 34 Subject Lines Ideas.
Nicola Rubino
0

Email marketing is a crucial aspect of running successful EdTech startups. While there are multiple marketing channels available, email marketing in EdTech is one of the most effective and can be used both independently and in combination with other media channels. Many EdTech startups primarily acquire customers by offering free trials, and then rely on…

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Growth Marketing
2560 1707 Nicola Rubino

How To Run Effective A/B Testing For Startups
Nicola Rubino
0

Business research argues that experimentation should be the organizing principle for entrepreneurial strategy. Indeed there is scientific evidence that experimentation leads to organizational learning, which drives improvements in firm performance (Koning, Hasan, & Chatterji, 2021). The reason why I decided to write this blog post is that A/B testing has become so popular in online…

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A/B Testing
2560 1703 Nicola Rubino
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