prediction

Pandas Z-Score for Marketers: Clean Your Data Before Predicting Anything
Marketing Pandas ZScore

Pandas Z-Score for Marketers: Clean Your Data Before Predicting Anything

Introduction   In my 12+ years in digital marketing, I’ve seen that data standardization is often overlooked, but it's a key step in marketing science for building reliable predictive models. In marketing, we often deal with features on completely different scales: ad spend in euros, session duration in seconds, product views as counts. If you…

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900 500 Nicola Rubino
Mastering Data Cleaning in Python: A Practical Guide for Growth Marketers
clean data marketing pandas nico rubino

Mastering Data Cleaning in Python: A Practical Guide for Growth Marketers

Are you a growth marketer looking to sharpen your data manipulation skills with Pandas? This guide will walk you through the essential steps to prepare and clean marketing data in a CSV format, ensuring accurate analysis and better decision-making. As a marketer, it is crucial to perform data transformations before conducting analysis, such as adding,…

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2048 768 Nicola Rubino
How to import CSV files in pandas?
loading pandas csv

How to import CSV files in pandas?

  Overview In this blog post you will learn the steps required to import CSV files in pandas library using Jupyter notebook. We will also explore what the most popular data types are. Data Sources Type Explained to Growth Marketers You might wonder, why would you need to import CSV files in pandas? Each team…

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1366 910 Nicola Rubino