Introduction If you're a CMO, founder, or performance marketer, you've likely heard of Adstock, but maybe you've never had the time or tools to really apply it. I’ve been there too. After 12 years working in growth marketing, across agencies, startups and corporations, I’ve seen how often Adstock is overlooked, even though it can completely…
read moreAfter more than a decade working in digital marketing across countries, from paid media to predictive analytics, I’ve noticed how often we get tripped up by acronyms. Everyone throws around terms like CAC, CLV, LTV, retention, cohorts, ROAS.. That’s why I created this glossary: to help founders, marketers, and analysts stay aligned and cut through…
read moreIntroduction for B2C Startups As a Growth Marketing professional, this guide aims to illustrate what Marketing Mix Modeling entails, why it holds significance for startups, and it how works. Our previous discussion delved into the AdStock model, an econometric technique valuable for assessing the enduring impact of advertising spending over the long term. For a…
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