Introduction In the rapidly evolving landscape of marketing, staying updated with the latest terms and concepts is not just an advantage; it's a necessity. From AI, data science, growth marketing and retention strategies this comprehensive A to Z guide breaks down the technical terms, and provides clear, concise explanations of each term. A AB Testing:…
read moreIntroduction for B2C Startups As a Growth Marketing professional, this guide aims to illustrate what Marketing Mix Modeling entails, why it holds significance for startups, and it how works. Our previous discussion delved into the AdStock model, an econometric technique valuable for assessing the enduring impact of advertising spending over the long term. For a…
read moreThis Blog Post Covers IntroductionWhat is Adstock in advertising?How to measure Adstock?A Practical Calculation in ExcelConclusionBibliography Introduction In this blog post, we dive into the fascinating and useful concept of Adstock, a crucial technique in marketing for the success of your advertising efforts. As you progress through this guide, you'll gain a better understanding of…
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