marketing mix modeling

Introduction In the rapidly evolving landscape of marketing, staying updated with the latest terms and concepts is not just an advantage; it's a necessity. From AI, data science, growth marketing and retention strategies this comprehensive A to Z guide breaks down the technical terms, and provides clear, concise explanations of each term. A AB Testing:…

Introduction for B2C Startups As a Growth Marketing professional, this guide aims to illustrate what Marketing Mix Modeling entails, why it holds significance for startups, and it how works. Our previous discussion delved into the AdStock model, an econometric technique valuable for assessing the enduring impact of advertising spending over the long term. For a…