marketing mix modeling

From A to Z: The Startup’s Complete Marketing Glossary

Nico Rubino

March 2, 2025

After more than a decade working in digital marketing across countries, from paid media to predictive analytics, I’ve noticed how often we get tripped up by acronyms. Everyone throws around terms like CAC, CLV, LTV, retention, cohorts, ROAS.. That’s why I created this glossary: to help founders, marketers, and analysts stay aligned and cut through…

Startups

https://nicorubino.com/wp-content/uploads/2024/02/inbound-marketing-glossary-list_6.webp 595 396 Nico Rubino Nico Rubino https://secure.gravatar.com/avatar/e804cc1b7b7d5fe3eb109babdbb913f042ecb50c38f9438054db383011ea6e12?s=96&d=mm&r=g March 2, 2025 July 20, 2025

Marketing Mix Modeling: A Practical Guide for B2C Startups

Nicola Rubino

February 3, 2024

Introduction for B2C Startups As a Growth Marketing professional, this guide aims to illustrate what Marketing Mix Modeling entails, why it holds significance for startups, and it how works. Our previous discussion delved into the AdStock model, an econometric technique valuable for assessing the enduring impact of advertising spending over the long term. For a…

Data Science

https://nicorubino.com/wp-content/uploads/2024/02/isaac-smith-6EnTPvPPL6I-unsplash-scaled.jpg 2560 1707 Nicola Rubino Nicola Rubino https://secure.gravatar.com/avatar/d61511aee2fb89c054b6aa09ff2cb98b40f992d4fc7603c06933cf34c4b4e354?s=96&d=mm&r=g February 3, 2024 February 25, 2024