Introduction Even a year after its rollout, Google Analytics 4 still feels like a work in progress for many marketers. Despite its powerful event-based structure and privacy-first approach, GA4 continues to present real usability issues, especially when it comes to navigating reports, customizing dashboards, or decoding traffic sources. If you're a growth marketer working for…
read moreIntroduction In the realm of digital marketing, A/B testing has emerged as a very popular technique for both product and marketing optimization. As marketers have more methodologies at their fingertips to analyse data, the main goal of this blog post is helping growth marketers answer the following question: When should we opt for A/B Testing,…
read moreThe popularity of online learning has been steadily increasing in recent years, and the COVID-19 pandemic has further emphasized its importance. According to research conducted by HolonIQ, investment in the EdTech industry in Europe has increased from €152 million in 2010 to €2.72 billion in 2020, representing a 17.9x growth over the decade (HolonIQ, 2022).…
read moreEmail marketing is a crucial aspect of running successful EdTech startups. While there are multiple marketing channels available, email marketing in EdTech is one of the most effective and can be used both independently and in combination with other media channels. Many EdTech startups primarily acquire customers by offering free trials, and then rely on…
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