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Advertising Adstock: A Practical Guide with Excel Template & Python Code
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Advertising Adstock: A Practical Guide with Excel Template & Python Code

Introduction If you're a CMO, founder, or performance marketer, you've likely heard of Adstock, but maybe you've never had the time or tools to really apply it. I’ve been there too. After 12 years working in growth marketing, across agencies, startups and corporations, I’ve seen how often Adstock is overlooked, even though it can completely…

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