Introduction In the rapidly evolving landscape of marketing, staying updated with the latest terms and concepts is not just an advantage; it's a necessity. From AI, data science, growth marketing and retention strategies this comprehensive A to Z guide breaks down the technical terms, and provides clear, concise explanations of each term. A AB Testing:…
read moreIntroduction for B2C Startups As a Growth Marketing professional, this guide aims to illustrate what Marketing Mix Modeling entails, why it holds significance for startups, and it how works. Our previous discussion delved into the AdStock model, an econometric technique valuable for assessing the enduring impact of advertising spending over the long term. For a…
read moreThis Blog Post Covers IntroductionWhat is Adstock in advertising?How to measure Adstock?A Practical Calculation in ExcelConclusionBibliography Introduction In this blog post, we dive into the fascinating and useful concept of Adstock, a crucial technique in marketing for the success of your advertising efforts. As you progress through this guide, you'll gain a better understanding of…
read moreIntroduction In today's data-driven world, marketing analytics plays a critical role in understanding consumer behavior and driving predictive marketing strategies. One of the key challenges marketers face is effectively segmenting their target audience by managing a lot of different features in the same model. In this blog post we will see how the scaling process…
read moreThis blog post covers: Generating pivot tables from a CSV file Renaming columns in pivot tables Visualizing pivot tables with Matplotlib Introduction In this blog post, we'll explore how to build and manipulate marketing pivot tables using pandas in Python and discover how to incorporate plotting libraries for diverse visualizations. As a data…
read moreAre you a Growth Marketer seeking a practical guide on data manipulation using pandas? This blog post will walk you through the process of data preparation and cleaning a sales marketing CSV file in pandas. As a marketer, it is crucial to perform data transformations before conducting analysis, such as adding, removing, or reordering columns,…
read moreOverview In this blog post you will learn the steps required to import CSV files in pandas library using Jupyter notebook. We will also explore what the most popular data types are. Data Sources Type Explained to Growth Marketers You might wonder, why would you need to import CSV files in pandas? Each team…
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