Track Titan is a gaming SaaS startup that helps sim racers get faster on PC, PlayStation and Xbox by analysing their own racing sessions.
Client
Track Titan (London)
Year
2022
Services
Growth funnel
Performance marketing
Content marketing
A/B Testing
Results
MoM Increase MMR and
Significant Reduction CAC
I helped the team to design, execute and scale a new growth marketing framework to achieve incremental gain.
01. User Research
I frequently talk to users with the aim of exploring and uncovering hidden customer needs so I can customise my marketing tactics accordingly.
02. A/B Testing
Insights coming from user research (Design Thinking) help me to go to the whole heart of the problem by designing an A/B testing roadmap.
03. Paid Media Optmisation
I enjoy starting my morning with a cup of coffee and my daily paid media optimisation healthy check to reduce costs and increase marginal gains.
