Manhattan Popcorn is Ireland’s best-loved popcorn holding strong consumer recognition across Ireland and Northern of Ireland.
Client
Manhattan Peanuts Ltd. (Dublin)
Year
2019-2022
Services
Google Analytics & GTM
Paid Social
Google Shopping
Paid Search
A/B Testing
Results
Setting up from scratch client’s analytics.
MoM +30% ARPS
The client needed to find additional sources of revenue through a new eCommerce platform. I set up their analytics, designed new paid ads, and scaled them through A/B testing.
01. Analytics
Having officially launched a new eCommerce I helped set up their Google Analytics, Tag Manager, Pixels, to measure behavioural and conversion events.
02. Performance Marketing
I structured and optimised full-funnel campaigns on paid media campaigns on Google Shopping, SEM, Paid Social across platforms measuring multichannel conversions.
03. Training
Teaming up with the media agency Simply Social, I delivered training to some members of their team to upskill them in Paid Social and Google Ads marketing management.
