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My Growth Training Process

Hands-on and research-based approach designed from pre-seed startups across vertical. My Growth Marketing process involves three steps: 1) Assessment; 2) Interactive Learning; 3) Ongoing support.


Unlock Your Startup Potential with Growth Marketing Training

Ready to take your startup to the next level? Gain the competitive edge with Growth Marketing Training to your startup’s needs. Learn new growth framworks, A/B Testing frameworks and data anlytics.

Marketing Pandas ZScore
Marketing Pandas ZScore


Latest Insights: Growth Marketing Blog

Advertising Adstock: A Practical Guide with Excel Template & Python Code
adstock nico rubino

Advertising Adstock: A Practical Guide with Excel Template & Python Code

Introduction If you're a CMO, founder, or performance marketer, you've likely heard of Adstock, but maybe you've never had the time or tools to really apply it. I’ve been there…

2560 1707 Nicola Rubino
Pandas Z-Score for Marketers: Clean Your Data Before Predicting Anything
Marketing Pandas ZScore

Pandas Z-Score for Marketers: Clean Your Data Before Predicting Anything

Introduction   In my 12+ years in digital marketing, I’ve seen that data standardization is often overlooked, but it's a key step in marketing science for building reliable predictive models.…

900 500 Nicola Rubino
From A to Z: The Startup’s Complete Marketing Glossary
marketing glossary for startups

From A to Z: The Startup’s Complete Marketing Glossary

After more than a decade working in digital marketing across countries, from paid media to predictive analytics, I’ve noticed how often we get tripped up by acronyms. Everyone throws around…

595 396 Nico Rubino
Marketing Mix Modeling: A Practical Guide for B2C Startups
Marketing Mix Modeling

Marketing Mix Modeling: A Practical Guide for B2C Startups

Introduction for B2C Startups As a Growth Marketing professional, this guide aims to illustrate what Marketing Mix Modeling entails, why it holds significance for startups, and it how works. Our…

2560 1707 Nicola Rubino
How to Build Pivot Table in Pandas. Examples for Marketers.
pandas nico rubino data analysis

How to Build Pivot Table in Pandas. Examples for Marketers.

This blog post covers: Generating pivot tables from a CSV file Renaming columns in pivot tables Visualizing pivot tables with Matplotlib     Introduction In this blog post, we'll explore…

2560 1900 Nicola Rubino
Mastering Data Cleaning in Python: A Practical Guide for Growth Marketers
clean data marketing pandas nico rubino

Mastering Data Cleaning in Python: A Practical Guide for Growth Marketers

Are you a growth marketer looking to sharpen your data manipulation skills with Pandas? This guide will walk you through the essential steps to prepare and clean marketing data in…

2048 768 Nicola Rubino
How to import CSV files in pandas?
loading pandas csv

How to import CSV files in pandas?

  Overview In this blog post you will learn the steps required to import CSV files in pandas library using Jupyter notebook. We will also explore what the most popular…

1366 910 Nicola Rubino


What some of my past employers loved about me

M. Pagani

Flatmates Michele Pagani Image

Nico worked with Flatmates on TikTok Ads for our B2C client, taking ownership from day one. I appreciated not only his expertise, but also his responsiveness and reliability. He’s someone you can trust to manage campaigns with attention to detail and adapt quickly in fast-paced environments.

Michele Pagani CEO - Flatmates Agency

Q. Hussain

Qamir Hussain Picture

Nico brings energy and curiosity to every interaction. Since getting to know him personally, I’ve consistently seen his passion for marketing, startups and marketing science. He’s genuinely supportive of others, sharp in his thinking, and a pleasure to engage with.

Qamir Hussain Webio - Head of AI

Dr. P. O’Reilly

Marketing Pandas ZScore

I directed a postgraduate programme in innovation at University College Cork that Nico attended. He demonstrated an outstanding ability to work creatively, both individually and collaboratively, through applying leading-edge design thinking tools and evaluation techniques. During the programme, he designed an experimentation platform that brings a fresh perspective to the work of growth marketers.

Dr. Paidi O'Reilly Sr. Lecturer, PhD, Innovation & Research

C. Gangadeen

ridercise nicorubino

I asked Nico to design a new growth framework to increase leads and revenue for our SaaS. Also, he delivered training on Pay-Per-Click which was very useful. 

Clare Gangadeen RiderCise (Founder)

M. Teichert

Marketing Pandas ZScore

Nico particularly excelled on the performance marketing optimisation side where he had clear, actionable suggestions on running new experiments to lower the CPA and his experience in the field clearly became apparent.

Max Teichert Track Titan - CEO, Founder

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