I have experience with Marketing Mix Modeling (MMM) to perform marketing analysis and predict future growth for B2C startups.
With the aim to help B2C startups achieve sustainable growth through econometrics model, my MMM process involves three steps: 1) data preparation; 2) modeling; 3) analysis & action.
Importing & Cleaning data sets
Select MMM Model technique
Interpret the result & Maintain the model
Elevate your B2C startup with Marketing Mix Modeling (MMM) for streamlined media budget optimization across diverse marketing channels. Utilize MMM’s simulation capabilities to predict ROI shifts, enabling informed decisions in a privacy-world on media spend adjustments.
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Nico worked with Flatmates on TikTok Ads for our B2C client, taking ownership from day one. I appreciated not only his expertise, but also his responsiveness and reliability. He’s someone you can trust to manage campaigns with attention to detail and adapt quickly in fast-paced environments.
Nico brings energy and curiosity to every interaction. Since getting to know him personally, I’ve consistently seen his passion for marketing, startups and marketing science. He’s genuinely supportive of others, sharp in his thinking, and a pleasure to engage with.
I directed a postgraduate programme in innovation at University College Cork that Nico attended. He demonstrated an outstanding ability to work creatively, both individually and collaboratively, through applying leading-edge design thinking tools and evaluation techniques. During the programme, he designed an experimentation platform that brings a fresh perspective to the work of growth marketers.
I asked Nico to design a new growth framework to increase leads and revenue for our SaaS. Also, he delivered training on Pay-Per-Click which was very useful.
Nico particularly excelled on the performance marketing optimisation side where he had clear, actionable suggestions on running new experiments to lower the CPA and his experience in the field clearly became apparent.
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