Introduction In the realm of digital marketing, A/B testing has emerged as a very popular technique for both product and marketing optimization. As marketers have more methodologies at their fingertips to analyse data, the main goal of this blog post is helping growth marketers answer the following question: When should we opt for A/B Testing,…
read moreIntroduction In the dynamic world of startups, while acquiring new customers might seem like the ultimate goal, there's an equally vital metric that often doesn't get the spotlight it deserves: Retention. Retention gauges a startup's ability to maintain its customer base over time. High retention rates are indicative of satisfied customers, long term growth, and…
read moreIntroduction As you know, we’ve had to say goodbye to our Universal Analytics (UA) starting from the first of July 2023 and migrate to the new Google Analytics 4. While it promises a plethora of advanced features, it's no secret that GA4 can be a steep learning curve, even for seasoned marketing professionals. Indeed, GA4 has…
read moreThe popularity of online learning has been steadily increasing in recent years, and the COVID-19 pandemic has further emphasized its importance. According to research conducted by HolonIQ, investment in the EdTech industry in Europe has increased from €152 million in 2010 to €2.72 billion in 2020, representing a 17.9x growth over the decade (HolonIQ, 2022).…
read moreEmail marketing is a crucial aspect of running successful EdTech startups. While there are multiple marketing channels available, email marketing in EdTech is one of the most effective and can be used both independently and in combination with other media channels. Many EdTech startups primarily acquire customers by offering free trials, and then rely on…
read moreBusiness research argues that experimentation should be the organizing principle for entrepreneurial strategy. Indeed there is scientific evidence that experimentation leads to organizational learning, which drives improvements in firm performance (Koning, Hasan, & Chatterji, 2021). The reason why I decided to write this blog post is that A/B testing has become so popular in online…
read moreAre you looking for the right growth hacking tools to scale your startup? If so, you are in the right place. :) While there are tons of great growth marketing tools out there aiming to measure and automate your activities, choosing the best ones involves a lot of challenges and considerations. In this blog post,…
read moreUncertainty is endemic to the entrepreneurial process. Global trends that emerged mainly during and after Covid-19 reshaped the advertising industry (McKinsey, 2021, October). In this unprecedented moment, where new customer behaviour has emerged, marketing leaders do not have all the answers to make rapid decisions. In addition, prior strategies based on third-party data must be…
read moreIt is widely known that a significant proportion of startups fail.Also, research carried out by
read moreWhether we are buying a new laptop, booking a trip on AibBnb or investing in a new startup, we face every day dozens of decisions which may have a big or small impact on our life. Over the last few decades, following the evolution of the internet and social media, the quality and the…
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