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Nicola Rubino

Marketing Mix Modeling: A Practical Guide for B2C Startups
Marketing Mix Modeling

Marketing Mix Modeling: A Practical Guide for B2C Startups

Introduction for B2C Startups As a Growth Marketing professional, this guide aims to illustrate what Marketing Mix Modeling entails, why it holds significance for startups, and it how works. Our previous discussion delved into the AdStock model, an econometric technique valuable for assessing the enduring impact of advertising spending over the long term. For a…

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2560 1707 Nicola Rubino
Adstock: Theory and Easy Excel Template for Marketers
adstock nico rubino

Adstock: Theory and Easy Excel Template for Marketers

This Blog Post Covers IntroductionWhat is Adstock in advertising?How to measure Adstock?A Practical Calculation in ExcelConclusionBibliography Introduction In this blog post, we dive into the fascinating and useful concept of Adstock, a crucial technique in marketing for the success of your advertising efforts. As you progress through this guide, you'll gain a better understanding of…

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2560 1707 Nicola Rubino
Cohort Analysis vs. A/B Testing. How To Choose The Right One.
Cohort Analysis EdTech Startup

Cohort Analysis vs. A/B Testing. How To Choose The Right One.

Introduction In the realm of digital marketing, A/B testing has emerged as a very popular technique for both product and marketing optimization. As marketers have more methodologies at their fingertips to analyse data, the main goal of this blog post is helping growth marketers answer the following question: When should we opt for A/B Testing,…

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2560 1707 Nicola Rubino
3 Easy Ways to Calculate and Forecast Customer Retention

3 Easy Ways to Calculate and Forecast Customer Retention

Introduction In the dynamic world of startups, while acquiring new customers might seem like the ultimate goal, there's an equally vital metric that often doesn't get the spotlight it deserves: Retention. Retention gauges a startup's ability to maintain its customer base over time. High retention rates are indicative of satisfied customers, long term growth, and…

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Unassigned Traffic in Google Analytics: 4 Ways To Fix It

Unassigned Traffic in Google Analytics: 4 Ways To Fix It

Introduction As you know, we’ve had to say goodbye to our Universal Analytics (UA) starting from the first of July 2023 and migrate to the new Google Analytics 4. While it promises a plethora of advanced features, it's no secret that GA4 can be a steep learning curve, even for seasoned marketing professionals. Indeed, GA4 has…

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How to Standardise Data in Pandas. Z-Score Method

How to Standardise Data in Pandas. Z-Score Method

Introduction In today's data-driven world, marketing analytics plays a pivotal role in understanding consumer behaviour and driving predictive marketing marketing strategies. Among the myriad of data analysis techniques, the Z-Score method has emerged as a powerful tool for marketers seeking to gain deeper insights into their customer data for startups and efficiently segment their target…

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How to Build Pivot Table in Pandas. Examples for Marketers.
pandas nico rubino data analysis

How to Build Pivot Table in Pandas. Examples for Marketers.

This blog post covers: Generating pivot tables from a CSV file Renaming columns in pivot tables Visualizing pivot tables with Matplotlib     Introduction In this blog post, we'll explore how to build and manipulate marketing pivot tables using pandas in Python and discover how to incorporate plotting libraries for diverse visualizations. As a data…

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Mastering Data Cleaning in Python: A Practical Guide for Growth Marketers
clean data marketing pandas nico rubino

Mastering Data Cleaning in Python: A Practical Guide for Growth Marketers

Are you a Growth Marketer seeking a practical guide on data manipulation using pandas? This blog post will walk you through the process of data preparation and cleaning a sales marketing CSV file in pandas. As a marketer, it is crucial to perform data transformations before conducting analysis, such as adding, removing, or reordering columns,…

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How to import CSV files in pandas?
loading pandas csv

How to import CSV files in pandas?

  Overview In this blog post you will learn the steps required to import CSV files in pandas library using Jupyter notebook. We will also explore what the most popular data types are. Data Sources Type Explained to Growth Marketers You might wonder, why would you need to import CSV files in pandas? Each team…

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1366 910 Nicola Rubino
How to Boost Retention Rate in EdTech. 6 Tactics
Boost Retention tactics EdTech Startups

How to Boost Retention Rate in EdTech. 6 Tactics

The popularity of online learning has been steadily increasing in recent years, and the COVID-19 pandemic has further emphasized its importance. According to research conducted by HolonIQ, investment in the EdTech industry in Europe has increased from €152 million in 2010 to €2.72 billion in 2020, representing a 17.9x growth over the decade (HolonIQ, 2022).…

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