Are you looking for the right growth hacking tools to scale your startup? If so, you are in the right place. :) While there are tons of great growth marketing tools out there aiming to measure and automate your activities, choosing the best ones involves a lot of challenges and considerations. In this blog post,…
read moreAre you a Growth Marketer or a Startup founder? Are you eager to learn more about how to include Influencer Marketing in your growth marketing strategy? This blog post shows the difference between macro and micro-influencer and how the latter may help your startup grow. Popular Influencer Categories Influencer marketing has become a popular and effective method…
read moreWhether we are buying a new laptop, booking a trip on AibBnb or investing in a new startup, we face every day dozens of decisions which may have a big or small impact on our life. Over the last few decades, following the evolution of the internet and social media, the quality and the…
read moreEvery minute of your life is gold. If you came here means, as a Growth Marking Manager or PPC Specialist, you are looking for productivity tips to make your account management more efficient. Otherwise, in case you are interviewing for a PPC position, you might be asked to perform pay-per-click work samples and Excel exercises…
read moreWhether you’re launching your personal blog or structuring a more professional website in WordPress, you might look for guidance to get helpful tips to create a new XML Sitemap for SEO. After having published your website, you will want to make sure that the site will be properly crawled and indexed by search engines. To…
read moreStartups, digital agencies or companies communicate with a number of stakeholders in a wide range of ways. Indeed, organizations are made up of people, and those people have relationships continuously with other people, such as customers, employees or investors. After all, marketing can be defined as "the activity and processes for creating, communicating, delivering offerings…
read moreIf you’re a beginner marketer or founder, you’ve probably heard about the concept of brand positioning. If you're eager to learn more about this topic, this new blog post aims to help people like you answer shorty the following question "What is Brand positioning"? The concept of Brand Positioning comes from a book published in…
read moreAre you wondering "What is Affiliate Marketing?" If so, you are in the right place! Affiliate Marketing is the process through which a person (affiliate) promotes another brand’s products earning a commission if other users actually end up buying the item promoted by the affiliate. This is a type of performance-based marketing where affiliates get…
read moreWhether you’re a bootstrapped startup or a venture-backed company, as you grow, you might be asking yourself if there are ways to minimize marketing expenses and optimize your runway. One of the biggest challenges companies face is the marketing process in terms of strategy and acquisition of new customers. After all, the official cause of…
read moreRunning successful campaigns on Facebook might be complex, especially for beginners. Competition in the auction is on the rise and players in the industry are more savvy compared to a few years ago. As a consequence, the CPM or CPC may increase getting harder to reach profitable results in some countries and industries. A higher…
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