Posts By :

Nico Rubino

5 Tips for Better Decision Making

5 Tips for Better Decision Making

  Whether we are buying a new laptop, booking a trip on AibBnb or investing on a new startup, we face everyday dozens of decisions which may have a big or small impact on our life. Over the last few decades, following the evolution of the internet and the social media the quality and the…

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Top 20 Growth Marketing Tools Organized By Funnel Stage
Best Growth Marketing Tools

Top 20 Growth Marketing Tools Organized By Funnel Stage

Are you looking for the right growth hacking tools? If so, you are in the right place. :) The importance when working on growth marketing is focusing on long term growth (LTV) rather than trying to see a fast and clear uptrend in conversions or revenue. While there are a lot of growth marketing tools…

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7 PPC Excel Formulas Used in the Advertising Industry
Affiliate Marketing

7 PPC Excel Formulas Used in the Advertising Industry

Every minute of your life is gold. If you came till here means, as a Growth Marking Manager or PPC Specialist, you are looking for productivity tips to make your account management more efficient. Otherwise, in case you are interviewing for a PPC position, you might be asked to perform pay-per-click work samples and Excel…

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How Micro Influencers Can Help Startups Growing. #2 Effective Strategies.
nico rubino influencers marketing

How Micro Influencers Can Help Startups Growing. #2 Effective Strategies.

    Are you a Growth marketing manager or a Startup founder? Are you eager to learn more how to include Influencer Marketing into your grow marketing strategy?   If so, you are in the right place! ? This blog post show the difference between macro and micro influencer and how the latter may help…

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How to Create a Sitemap in WordPress?
seo create sitemap

How to Create a Sitemap in WordPress?

    Whether you’re a launching your personal blog or structuring a more professional website in WordPress, you might looking for guidance to get helpful tips to create a new XML Sitemap for SEO.   After having published your website, you will want to make sure that the site will be properly crawled and indexed…

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8 Tips To Write Better Copy
Blog Nicola Rubino

8 Tips To Write Better Copy

  Startups, digital agencies or companies communicate with a number of stakeholders in a wide range of ways. Indeed, organizations are made up of people, and those people have relationships continuously with other people, such as customers, employees or investors. After all, marketing can be defined as "the activity and processes for creating, communicating, delivering…

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What is Brand Positioning? Explained In 100 Words.
brand positioning

What is Brand Positioning? Explained In 100 Words.

  If you’re a beginner marketer or founder, you’ve probably heard about the concept of brand positioning. If you're eager to learn more about this topic, this new blog post aims to help people like you to answer shorty the following question "What is Brand positioning"?  ?   The concept of Brand Positioning come from…

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What is Affiliate Marketing? Explained In 100 Words.
Affiliate Marketing

What is Affiliate Marketing? Explained In 100 Words.

  Are you wondering "What is Affiliate Marketing?" If so, you are in the right place! ?   Affiliate Marketing is the process through which a person (affiliate) promote other brand’s products earning a commission if other users actually end up buying the item promoted by the affiliate. This is a type of performance-based marketing…

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Startup Marketing Budget. 3 Tips To Allocate Your Budget.
startup budget marketing

Startup Marketing Budget. 3 Tips To Allocate Your Budget.

  Whether you’re a bootstrapped startup or a venture-backed company, as you grow, you might be asking yourself if there are ways to minimize marketing expenses and optimize runway. One of the biggest challenges companies face is the marketing process in terms of strategy and acquistion of new customers. After all, the official cause of…

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How to Structure Facebook Ad Campaigns
Nico Rubino Facebook Ads

How to Structure Facebook Ad Campaigns

  Running successfull campaigns on Facebook might be complex, especially for beginners. Competition in the auction is on the rise and players in the industry are more savvy compared to a few years ago. As a consequence the CPM or CPC may increase getting harder to reach profitable results in some countries and industries. Higher…

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