PHD Media, Spain

Integrated marketing strategy

Working on international clients creating and optimising multichannels performance marketing campaigns. 

The Challenge

Working for the Best Business School in the world offering MBA and Executive Education programs. Generating high quality leads and retention was the main goal. 

What I Did?

Planning, Execution and Reporting:
– Paid Search 

– Paid Social (Facebook, LinkedIn)

– Youtube Ads & GDN

 

The ApproACH

I wanted to give the client an organic and long term value. Defining the clear value proposition providing different messages along the sales funnel. 

Results

Increasing Conversions rate for each program.  

Global Business School ranked Number 1 for #6 consecutive years.

A great opportunity to meet outstanding professionals

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