It is widely known that a significant proportion of startups fail.Also, research carried out by
read moreWhether we are buying a new laptop, booking a trip on AibBnb or investing in a new startup, we face every day dozens of decisions which may have a big or small impact on our life. Over the last few decades, following the evolution of the internet and social media, the quality and the…
read moreWhether you’re launching your personal blog or structuring a more professional website in WordPress, you might look for guidance to get helpful tips to create a new XML Sitemap for SEO. After having published your website, you will want to make sure that the site will be properly crawled and indexed by search engines. To…
read moreIf you’re a beginner marketer or founder, you’ve probably heard about the concept of brand positioning. If you're eager to learn more about this topic, this new blog post aims to help people like you answer shorty the following question "What is Brand positioning"? The concept of Brand Positioning comes from a book published in…
read moreWhether you’re a bootstrapped startup or a venture-backed company, as you grow, you might be asking yourself if there are ways to minimize marketing expenses and optimize your runway. One of the biggest challenges companies face is the marketing process in terms of strategy and acquisition of new customers. After all, the official cause of…
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