Performance

7 PPC Excel Formulas Used in the Advertising Industry
Affiliate Marketing

7 PPC Excel Formulas Used in the Advertising Industry

Every minute of your life is gold. If you came here means, as a Growth Marking Manager or PPC Specialist, you are looking for productivity tips to make your account management more efficient. Otherwise, in case you are interviewing for a PPC position, you might be asked to perform pay-per-click work samples and Excel exercises…

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What is Affiliate Marketing? Explained In 100 Words.
Affiliate Marketing

What is Affiliate Marketing? Explained In 100 Words.

Are you wondering "What is Affiliate Marketing?" If so, you are in the right place! Affiliate Marketing is the process through which a person (affiliate) promotes another brand’s products earning a commission if other users actually end up buying the item promoted by the affiliate. This is a type of performance-based marketing where affiliates get…

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How to Fix Your Facebook Ad Campaigns Structure
Nico Rubino Facebook Ads

How to Fix Your Facebook Ad Campaigns Structure

Running successful campaigns on Facebook might be complex, especially for beginners. Competition in the auction is on the rise and players in the industry are more savvy compared to a few years ago. As a consequence, the CPM or CPC may increase getting harder to reach profitable results in some countries and industries. A higher…

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